Round Table

Saving and Exploiting Celebrity Media Franchises
The editors of People.com and NYMag.com and the executive producer of CNN Entertainment discuss the challenges facing the online facet of their hugely dominant traditional media brands. Mark Golin, Ben Williams and Dave Levine speak with DeSilva+Phillips managing director Ken Sonenclar at the May, 2009 Future of Celebrity Media Conference, and discuss the different online audience, the challenges of new competitors, and in what ways they can leverage the value of their traditional (print and TV) brands in the online environment.
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Martha Stewart discusses Twitter for media companies Martha Stewart discusses Twitter with David Carr of The New York Times at the DeSilva+Phillips “Future of Celebrity Media” conference, May 2009. Martha has attracted well over half-a-million followers for her tweets. How she did it and how Martha Stewart Living Omnimedia (MSLO) makes use of this new medium.
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The Disruptors: Unpending Celebrity Media More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty. Ad spending is up but CPMs are dropping. Meanwhile, some web giants have only just discovered celebrity.And now mobile presents a whole new frontier. Who will thrive and who will dive in digital celebrity – and how?

Moderator: David Carr, Culture Reporter and Media Columnist, The New York Times

Panelists:
Henry Copeland – Business/Technology Chief, PerezHilton.com and
Founder/President, Blogads
Bonnie Fuller – Founder, Bonnie Fuller Media & Huffington Post
blogger
Sibyl Goldman – Vice President and GM, Entertainment, Yahoo
(OMG!)
Fred Mwangaguhunga – Founder & Editor, MediaTakeOut.com PDF
Vertical Search Roundtable Vertical Search Roundtable PDF
Lead Generation Roundtable Lead Generation Roundtable PDF
Online Advertising Roundtable Online Advertising Roundtable
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